Introducing ViralGet: Data-Driven Influencer Marketing for Nigeria

Nigeria has one of Africa's largest and fastest-growing creator economies, and brands are spending more on influencer marketing every year. Yet most of that spend still rides on the weakest possible signal: a follower count and a gut feeling. Today we're launching ViralGet — a creator-intelligence platform built to fix exactly that, giving Nigerian brands and agencies the data to find, vet and value creators before they spend a Naira.

Nigerian influencer marketing runs on guesswork

Most brands still pick creators by follower count — the easiest number to inflate and the weakest predictor of results. A two-million-follower account can sit below 1% engagement while a 30k micro-creator drives many times that. Add bought followers, engagement pods and off-brand content, and a single bad pick quietly burns the budget.

The global tools that solve this elsewhere largely overlook Nigerian creators — or report in dollars, with audience data that doesn't reflect the local market. Nigerian marketers have been flying blind in their own backyard.

Meet ViralGet

ViralGet is a creator-intelligence platform built specifically for Nigeria. It turns creator selection from a guessing game into a data decision: search a growing database of Nigerian creators, open a data-rich profile on any of them, and see what their audience and reach are actually worth — in Naira — before you reach out.

What you can do with ViralGet

Discover and filter creators

Search by niche, location, audience size, gender, engagement and brand safety to build a shortlist in minutes instead of days. For the full vetting workflow, see our guide to finding the right Instagram influencers in Nigeria.

See real engagement and audience quality

Every profile shows a creator's real engagement rate and the signals that expose a padded audience — so you can spot fake followers and bought engagement in the data instead of after the campaign.

Know what a creator is worth

ViralGet estimates each creator's media value in Naira, so you can benchmark any quote against the reach it actually delivers — the antidote to overpaying covered in our guide to Nigerian influencer rates.

Compare creators and find lookalikes

Put creators side by side on engagement, reach and value to pick the most efficient mix — whether you lean micro or macro — and instantly surface more creators like the ones you already rate.

Shortlist and export

Save creators into lists and export a shortlist to CSV or a full creator report to PDF for client decks and internal approvals.

Built for Nigeria

The local focus is the point. Media value is shown in Naira, the database covers Nigeria's biggest creator niches — food, fitness, lifestyle, health and parenting, with more added regularly — and the metrics are built for a Lagos marketing team, not a New York one.

Who it's for

• Brands running influencer campaigns and tired of guesswork.
• Agencies managing multiple clients who need to vet creators fast and defend the spend.
• SMEs and founders doing their own creator outreach on a budget.

Get started

ViralGet is live now at viralget.io. Plans are priced in Naira and start affordably, with a 7-day free trial so your team can test it on real creators before committing — no card required.